Which advertising statement is permissible if supported by evidence?

Which advertising statement is permissible if supported by evidence?

• A. A past result don't guarantee outcome
• B. A guaranteed outcome
• C. A specific court outcome
• D. A guarantee of success

Answer: (A)

Advertising can be truthful and informative when it clearly avoids promising certain results. The only permissible statement is a caveat about past results: if you have actual past results to reference, you may mention them, but you must explicitly state that those results do not guarantee future outcomes. This honest disclaimer prevents readers from assuming a predictable or guaranteed outcome in their own case, which is not something a lawyer can promise. Promising a guaranteed outcome, naming a specific court outcome, or asserting a guaranteed path to success are not allowed because legal results depend on the facts, evidence, and applicable law, which can lead to misleading impressions about what a client can expect. Even with evidence of past results, future results remain uncertain, so certainty cannot be promised.

Advertising can be truthful and informative when it clearly avoids promising certain results. The only permissible statement is a caveat about past results: if you have actual past results to reference, you may mention them, but you must explicitly state that those results do not guarantee future outcomes. This honest disclaimer prevents readers from assuming a predictable or guaranteed outcome in their own case, which is not something a lawyer can promise.

Promising a guaranteed outcome, naming a specific court outcome, or asserting a guaranteed path to success are not allowed because legal results depend on the facts, evidence, and applicable law, which can lead to misleading impressions about what a client can expect. Even with evidence of past results, future results remain uncertain, so certainty cannot be promised.